MOBILIZE YOUR MUSIC!

Billboard's Mobile Entertainment Live!, Presented by Logic Wireless, will explore how today's advanced devices and applications have revolutionized the music industry, and how artists, promoters and managers are using mobile to promote and profit in new ways.

Don’t miss your chance to connect with the music industry innovators who are successfully navigating this exciting landscape, and the device manufacturers, application developers and mobile operators making it all possible!

Reasons To Attend:

• Hear from leading mobile, Web 2.0 and music executives driving mobile entertainment innovation during interactive keynotes interviews, case studies and panel discussions 
• Engage in intimate conversations with music superstars on how technology is expanding their fan base and changing their promotional strategies 
• Find out about the hottest mobile entertainment applications during technology demonstrations and Ask An Expert sessions with key developers 
• Network with C-Level executives during Corporate Speed Dating session and lively roundtable discussions

Companies that attended or spoke at past events include:

Warner Music Group, MTV Networks, Nokia, Verizon Wireless, Universal Music Group, AT&T, Pandora, NBC Universal, Sony Music, Best Buy, Apple, Disney, Electronic Arts, Ericsson, HBO, RealNetworks, Sling Media, Clear Channel, Fox Mobile Entertainment, and many more.

Your registration to Mobile Entertainment Live! also includes access to the CTIA keynotes & exhibit floor.

For registration information, contact Lisa Kastner at 646.654.4643 or LKastner@Billboard.com.
For unique and exciting ways to build your brand through sponsorship opportunities, contact Matt Carona at 646.654.5115 or MCarona@Billboard.com.

SCHEDULE

Text to Screen Q&A Powered by: Mozes
Live Audio Recordings of all sessions provided by RockHouse Live Media Productions

9:00 – 9:10
>> Opening Remarks
Bill Werde, Editorial Director, Billboard
Antony Bruno, Executive Director of Content and Programming for Digital/Mobile, Billboard

9:10 – 9:15
>> Sponsor Welcome Remarks
Aasim Saied, Chairman & CEO, Logic Wireless

9:15 – 9:45
>> Keynote Session with BlackBerry creators Research In Motion
The BlackBerry isn’t just for stuffy executives anymore. With devices like the Curve, the Storm and the Pearl, as well as the new App World store and U2 tour sponsorship, Research In Motion is targeting media-savvy consumers as well… with music as a key path to that goal. Alan Brenner, SVP of BlackBerry Platforms for RIM, is responsible for the developer programs that the company relies on to deliver the entertainment applications needed to succeed. In this one-on-one interview, Billboard will explore how RIM is working with entertainment developers to create service music fans want most on their phones, and how the music industry can help with that effort.

Alan Brenner, SVP of BlackBerry Platforms, Research In Motion

With
Antony Bruno, Exec. Director of Content & Programming, Digital/Mobile, Billboard

9:45 – 9:50
>> Special Presentation
Carrier decks are still the primary revenue generating mechanism for publishers. OpenPath will discuss how the music industry is currently represented on the carrier storefronts and provide recommendations for how music publishers can increase their revenue stream through mobile.
Richard Smith, CTO and Co-founder, OpenPath Products

9:50 – 10:45
>> Outlook: The View From The Top
The mobile industry is changing dramatically, and with it so must the way the music industry approaches mobile. From distribution, to marketing and promotion, to fan relations, the music industry has more mobile tools than ever before. Hear directly from the music industry’s leaders how the industry is responding, and where it plans to go next.

Speakers:
Kevin Arnold, CEO, IODA
Robb McDaniels, CEO, INgrooves
Ted Mico, EVP of Digital, Interscope
Syd Schwartz, SVP Digital Marketing, EMI Music
Adam Flick, Vice President, Marketing and Music Services, Ticketmaster Entertainment

10:45 – 11:15 Exhibit Room 
>> Network Speed Dating
The new way of business networking! Corporate "speed dating" is the best way to get one-on-one time with other attendees. Chat for a two-minute period before rotating to the next executive. Collect as many business cards as possible and foster relationships that could be profitable for years to come.

11:20 – 12:00
>> Business Keynote
With so many ways to promote and sell music over the various digital channels now available to them, how do record labels incorporate mobile into the mix? With ringtone revenues flattening out and new devices like the iPhone adding more opportunities EMI’s Syd Schwartz will outline how the music industry is navigating this new landscape with Billboard’s Bill Werde.

Keynote:
Syd Schwartz, SVP Digital Marketing, EMI Music
with
Bill Werde, Editorial Director, Billboard

12:00 – 1:00
>> Break

1:00 – 1:30
>> Carrier Keynote
Rob Hyatt, Exec. Director of Premium Content, AT&T

and
Ed Ruth, Director of Strategic Business Development & Partner Management, Verizon Wireless

with
Antony Bruno, Exec. Director of Content & Programming, Digital/Mobile, Billboard

While slick new phones and their capabilities get a lot of the mobile entertainment attention these days, the wireless operators powering them still hold many of the keys to the content kingdom. In this fireside chat discussion, the primary gatekeepers for the nation’s two largest wireless carriers will discuss how this new mobile world has changed the way they approach content development, media partnerships, and develop consumer offerings.

1:30 – 1:35
>> Special Presentation
Taking music publishing and video streaming from the computer to the mobile phone...a behind the scenes discussion of the creation of the just launched Rock and Roll live music site, www.rockpit.com, and its mobile streaming application.

Speakers:
Brian Lisi, CEO, Azure Media and Managing Director, DC3
Dan Catullo, Award Winning Executive Producer & Director, DC3

1:35 – 2:35 PM
>> Debate: Mobile Music’s Money Matters
What’s the killer app for mobile music? Whether it’s Nokia’s Comes With Music plan or the skyrocketing success of mobile Internet radio streams, there are new models for both that make this a far more complicated question than meets the eye. Hear the key representatives from each camp make their case and take your questions.

Moderator:
Bob Abbott, General Partner, Norwest Venture Partners

Speakers:
Andrew Fisher, CEO, Shazam
Adam Mirabella, Global Director, Ovi Music Services, Nokia
Neil Smith, VP of Business Management, Rhapsody
Jim Ryan, Chief Strategy & Marketing Officer, Motricity
Paul Miraldi, SVP, Digital Programming & Marketing, Clear Channel Radio

2:35 – 3:05 Exhibit Room
Special Presentation
A look around the world at Telco App Stores and what the Future holds.

Speaker:
Ty Wang, Senior Director, Oracle Communications

3:10 – 3:45
>> Keynote: Pete Wentz of Fall Out Boy

With
Bill Werde, Editorial Director, Billboard

In addition to writing great songs and performing live, one of the key elements to the success of Fall Out Boy is the devotion they have to their fans. The group has executed multiple Internet and mobile campaigns to keep in contact with fans in ways well beyond the average artist. As both a founder of Fall Out Boy and the owner of his own label—Decaydance—Pete Wentz has emerged as a leading innovator in mobile artist-to-fan relations, and in this rare appearance will discuss ways he feels the music industry can best use mobile technology and devices to keep fans engaged.

3:45 – 4:45
>> Ask The Experts: Artist Apps
Partnering with wireless operators can be tough if you’re not a superstar act. But with today’s smartphones, you don’t have to. Any artist can create a custom application for devices like the iPhone or Blackberry and reach fans directly. This panel convenes the developers behind some of the more interesting artists-based mobile applications to discuss the secrets to success. Hint: It’s more than just slapping a photo in the background.

Moderator:
Antony Bruno, Exec. Director of Content & Programming, Digital/Mobile, Billboard

Speakers:
Tim O’Brien, Head of Business Development, Tapulous
Jonathan Zweig, CEO, EpicTilt
Jon Vlassopulos, CEO, Moderati
Ali Partovi, CEO, iLike
Dave Dederer, VP Business Development, Melodeo (former frontman of the Presidents of the United States of America)

4:45 – 5:30
>> Strategy Roundtable: Marketing, Music and Mobile
In this session, experts discuss the best ways for the hottest acts and the emerging artists to communicate with fans, promote their music and tours, and even distribute music through mobile devices.

Moderator:
Jared Hoffman, President, RPS Entertainment

Speakers:
Dorrian Porter, CEO, Mozes
Ashley Jex, Director, New Media, Bill Silva Entertainment
Nathan Thompson, Mobile Manager, The Orchard
Sean Rosenberg, VP Mobile Marketing, Sales and Business Development, RCA/Jive Label Group
Billy Alvarado, Co-Founder, Lala

6:00 – 8:00
>> Attendee Networking After-Party!
207 Lounge at the Hard Rock San Diego- located at 207 Fifth Avenue 
     Co-Sponsored by: Mojiva, Rock Pit and B. Taylor 
     Featuring: Svedka vodka 
     Live Performance by: Myles Kennedy & B. Taylor 
     Mobile conference badge will get you in, must be 21 to enter.

Sponsorship Information:

Title Sponsor: Conference Sponsors:
Media Partners:

Available with:

• Partner Conference and Seminar Pass

• Registration Fee - $399.00