The Evolution of Marketing
Mobile Interactive Advertising Comes Alive in 2009

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The latest forecast from Forrester Research predicts that interactive marketing in the US will hit nearly $55 billion by 2014 and will grow — at a compound annual growth rate of 17% — from 12% of overall ad spend in 2009 to 21% over the next five years.

Savvy marketing professionals have the potential to engage over 270 million wireless subscribers in the U.S. by sending a targeted message directly to their wireless device. Is your marketing plan this interactive? Learn to use mobile to increase the effectiveness of traditional media channels. Don't miss Mobile Marketing & Advertising, part of International CTIA WIRELESS I.T. & Entertainment 2009.

Discover the Link.
Attend CTIA's Mobile Marketing and Advertising.

KEYNOTE ADDRESS

The Future of Mobile Advertising
Making Mobile Easy

Jamie Wells, Global Director - Trade Marketing, Microsoft

Over the past decade Jamie Wells has built of wealth strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines. As director of trade marketing, Jamie is responsible for defining Microsoft's Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft's mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers.

Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD's clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics.

Other panels include:

» Mobile Marketing Defined
» How Do Advertisers View Mobile?: Avoiding Misconceptions
» Mobile Search: A Driving Force
» Handset Differentiation — Ensuring the Best Consumer Experience
» Mobile Advertising Strategies and Potential

For a complete agenda related to this event please click here.

Sponsorship Information:

Available with:

• Partner Conference and Seminar Pass

• Registration Fee - $349.00
  
• Early Bird - $249.00