CTIA Educational Sessions

These sessions provide a comprehensive view of the critical technical, business and policy issues facing the wireless industry, as well as identify emerging opportunities in the wireless market.

Please click HERE for ALL session details including dates, times and speakers.

WIT&E 2008 Track Descriptions

Mobile Enterprise

The Mobile Enterprise Track will feature an in-depth look at real-life wireless solutions across multiple industry categories.  Discussions will focus on solutions that are available in the marketplace today, as well as future solutions, and will include information about productivity, security, and convergence.  The sessions in this track will be geared to bringing educational value to IT managers asking strategic questions, as well as address issues facing channel partners in the training, sales, support and distribution of wireless data products and services.

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The Business of Mobile Entertainment

The Mobile Entertainment sector’s celebrity deals and cutting-edge services continue to dominate industry news. But what about the dollars and cents behind these flashy headlines? How can mobile entertainment players make money in a world where consumers are increasingly reluctant to pay for content? What about the competition from user-generated sector? With so many stake-holders in the game, which business models and profit-sharing strategies work best? In this track, we will feature insights and case studies from mobile entertainment players, including wireless carriers, content developers and publishers, handset makers and other technology enablers.

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Mobile Web 2.0

The Mobile Web 2.0 Track provides a window to the second generation of mobile Internet services, including advanced location-based services, mobile financial services, mobile social networks and other applications that build and extend the Mobile Web. All of these applications will drive more complex usage and deeper adoption of mobile goods and services, enhancing lifestyle productivity. This focus will help attendees see the future more clearly given the rapid pace of technological developments in wireless.

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Marketing – the Mobile Channel

The Marketing – The Mobile Channel Track employs four fundamental components as a framework for detailed analysis into the future of mobile marketing.  These components include opportunities, impediments, enablers, and mCommerce.  Throughout this track these components are examined from the perspective of the various stakeholders (agencies, brands, wireless providers, etc) that are currently investigating the opportunity and seeking to determine how to utilize the technology to provide value to their respective customers.

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Sessions To Go

Now's your chance to catch up on what you missed at CTIA WIRELESS 2008 in Las Vegas. All 27 Educational Sessions from April have been recorded and are available for purchase online.
To watch these exciting discussions and invaluable industry insights in your home or office via DVD, please click here to select by session!	To listen via audio presentation on CD, click here to order now!